Miss Pakistan’s Empowering Statement: Breaking Barriers and Redefining Beauty Norms at Miss Universe

By Samana Aslam

In a historic moment that resonated far beyond the glittering stage of the Miss Universe pageant, Miss Pakistan Erica Robin, a Christian Pakistani, made an indelible mark by flaunting a burkini during the swimsuit segment. The Miss World Universe pageants, known for their exclusivity and opulence, had never before welcomed a Pakistani contender until the year 2023.

Robin’s choice to wear a burkini during the swimsuit competition was a bold departure from convention and sparked fervent debates, especially in conservative Pakistan, a nation that had maintained a steadfast distance from the Miss Universe pageants in the past. Breaking a 72-year streak of absence for Pakistan in this competition, Robin went beyond merely participating; she presented a powerful statement on cultural inclusivity and challenged preconceived notions of beauty.

The burkini, a swimsuit designed for Muslim women, provides full coverage, allowing them to enjoy swimming in public spaces where men might be present. This choice of attire during a globally televised event wasn’t just a fashion statement; it was a symbolic act of embracing diversity and challenging norms.

While not a Muslim herself, Robin’s decision to wear the burkini underscored the essence of her representation – a Christian minority in a country where the overwhelming majority follows Islam. It became a powerful symbol of unity, transcending religious boundaries and asserting the idea that beauty is diverse and inclusive.

Despite initial reservations and conservative backlash in a country where beauty standards are often deeply intertwined with cultural and religious norms, Robin managed not only to make history but also secured a place in the top 20 in the fiercely competitive Miss Universe pageant. This achievement, in itself, marks a seismic shift in the perception of beauty on a global scale.

In her Miss Universe biography, Robin expressed profound pride in her participation, emphasizing her commitment to standing up for her personal beauty beliefs. In a statement released to the public, she addressed the criticism she faced after being crowned Miss Universe Pakistan, saying, “Despite these criticisms, I was ready to face any challenges ahead of me while maintaining my values as a young modern Pakistani woman, representing our rich culture and heritage, and showing the world that Pakistan can celebrate the success of women.”

The Miss Universe stage, traditionally seen as a platform for glamorous displays of conventional beauty, transformed into a stage for empowerment and representation through Robin’s courageous choice. It’s a move that doesn’t just challenge stereotypes but aligns with her broader mission – using her platform to advocate for gender equality, women’s rights, and activism.

Beyond the glitz and glamour, Erica Robin’s journey becomes a testament to the evolving narrative of beauty in Pakistan and across the globe. In a country where cultural norms have often shaped perceptions of beauty, Robin has emerged as a trailblazer, challenging the status quo and celebrating diversity.

Her story isn’t just about a beauty pageant; it’s about breaking barriers, fostering inclusivity, and redefining beauty standards. By using her global stage not just for personal recognition but as a vehicle for social change, Erica Robin is contributing to a more inclusive and accepting world, one runway walk at a time.